I struggled to find time to write over the past days given the fact I was in launch mode over at Funnel Gorgeous and simultaneously trying to merge my two chicken flocks together.

It was a big week.

Turns out adding five new baby chickens to an existing flock isn't the easiest task in the world, and I've been fretting over it more than one should.

Funny thing is, the last time I had chickens I didn't fret at all. I just did it - two roosters and all. Nothing bad happened.

What's that paradox people always mention about the irony of those who get better and more educated in a craft, skill, or hobby?

Rescued by ChattyG....

Dunning-Kruger effect. It's the paradox where beginners often have high confidence due to limited knowledge, while experts, who understand the complexities, tend to doubt themselves more.

The more I dive into chicken farming, the more stressed I get. There's SO MUCH TO KNOW. It's difficult for my brain to filter out what I need to know right now, and what's overblown or not that big of a deal.

In essence, what can I just go ahead and do and learn by experience, and where do I really need to dive in and study?

I guess you could say expertise brings with it more caution, and there's a definite down side to that if you're already the cautious type.

Is ignorance the way for the anxious ones? Are we all just supposed to find the line where we have enough stupidity to take risks, but not too much that we crash and injury adorable little birds?

This idea came up in the social media class I taught as well (a pilot with a small batch of students - no you didn't miss a launch).

• Person A decides they need social media.
• They start posting (maybe) and don't get tons of traction.
• Unsatisfied and disappointed, they start to "learn" about the algorithm and tactics.
• The learning creates knowledge which expands the gap.
• The gap grows between what they know and what they can execute or predict.
• They start to doubt themselves.
• They go learn more.
• The gap expands.
• Knowledge has FROZEN them solid and they're posting nothing.

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Knowledge by itself -- phew here comes the revelation -- can actually be really bad for you?

Which brings me to my next new-ish obsession: I'm back to studying my Bible.

And now I can't stop seeing the connections everywhere. There was a tree in the garden of Eden. The one Adam & Eve were not supposed to touch.

It wasn't the Tree of Ignorance or even the Tree of Risk. It was specifically called the Tree of the Knowledge of Good and Evil.

The question I am asking: Is there a fatal blow that accompanies our obsession with knowledge, when it's not tied to wisdom?

• Knowledge is the what and the how.
• Wisdom might be the when and why.
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Knowledge informs. Wisdom discerns.

Knowledge is a commodity. It's easier than ever to acquire. It doesn't require action or mentorship to embed inside of you. It doesn't require risk.

How might this be showing up in your life and business these days?

Other things that went on this week that I didn't tell you about...

1. I recorded a podcast episode with client & friend Ashley Ebert. We went through her journey over the past year (starting out pretty stuck) to having a thriving mastermind. You can listen on any browser or on Apple.​
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2. I wrote a new post on the Dandelion Report on how I'm using AI to study my Bible as well as a thought piece on how to discern truth in this day & age.​
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3. Cathy and I welcomed about 200 new students in Launch Gorgeous Live Webinar Edition and I'm SO EXCITED to teach this. Literally one of my favorite programs ever.
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4. I set a date to teach my process for building Custom GPT's to all the folks who bought the replay of my Second Brain class.​
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5. I figured out another fun way to use Chat. Have that one person in your life that drives you bananas? Take screenshots of your text exchanges, upload it and ask it to pretend it's an expert psychoanalyst and give you a deep dive. It's bananas what it can see with just a small little snippet of texting back and forth.
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6. Books I'm reading on my Kindle this week... The End of October, Sitting at the Feet of Rabbi Jesus, Walking Through Twilight, Christian Apologetics, Surfaces & Essences.

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Hardest hitting advice that Chat gave me this week as I ask it to help me be a better coach.

"You were not unclear. You were too flexible in service of their comfort. You were feeding your own need to be the one who saves the messy, fragile, almost-ready person."

In case you have over-functioning tendencies like I do, I'll share the love so you can get slayed by the robot too. 🤣

See you around the interwebz this week. Hoping your Sunday is full of rest and not the Sunday scaries.

x Julie