The 4-Year Downturn

For four years (from 2021-2025), my business growth curve looked like this: By all financial metrics, I was in a downturn. I went from 100 clients to about 65. Most of the drop off was due to natural attrition in a high ticket program, or people shutting down their businesses. The entire market saw a contraction and my clients and I were not exempt. I also had turned down the "find new clients" knob to near zero. The lack of marketing I was doing made it impossible for me to beat the normal...