There is so much power in learning how to STAY the course (and I shall prove it momentarily).

Last week, I did a podcast on the difference between anxiety and strategic urgency. I recorded it because there are times in life where pivoting is necessary, and you don't want to miss the signal when it appears.

However...truth be told, I think strategic urgency is far less necessary than people think (anxiety is more dominantly the issue), so we end up with lots of business owners who are constantly starting over, pivoting, switching, re-planning, etc.

Here are some ways you can stay the course and see the POWER in it:

1. Choose a plan that is sound. I know this is obvious, but you'd be amazed at how many people don't do this. They go on whims. They don't hire coaches. They don't use sound principles and strategy. It's way easier to stay the course if your plan was built correctly.
   ​
2. Build that plan to the BEST of your ability. Use the right tech stack. Make sure copy and design are good. Learn the traffic strategy you need to deploy.
   ​
3. Prepare your resources. Things like time, money, skill, and nervous system tolerance. If you are expecting cash immediately, the plan will feel like a failure even if it isn't.

Okay so let's put this in the context of a real client (we'll call her Ally). Back in November, she got up at our mastermind and said that her funnel/offer had petered out (it was an on demand webinar funnel). That things were bad and she needed help to figure out her next move.

There was some strategic urgency here - cash was tight. She did have to pivot but not as far as she thought.

Unlike the older version of her (that might of rebuilt offers, launched new things, etc.) this mature version of herself decided to do #1, #2, and #3.

I told her the weekly live webinar was what she needed.

While she didn't love the idea of a live webinar, she knew that it was the right move given the world we live in today.

1. She chose a sound plan. A weekly live webinar.
2. She built that plan to the best of her ability. Her presentation went through an overhaul. The design, the positioning, the funnel, etc. She did everything I said.
3. She knew it would take reps. Lots and lots of reps (even though she'd sold millions in 2020-2021... times are different).

She didn't rebuild her offer. She didn't launch something new. She did however change the funnel strategy and worked hard on positioning.

Fast forward three months (end of Q1) and she's on track for 60 sales a month.

That's a client who is coming out the other side.

Now let's look at someone in the thick of it (we'll call her Jill). She's working on a webinar that is selling a program that is several thousand dollars. She's trying hard to eliminate sales calls and just get the purchase in the webinar funnel itself.

She's been doing her reps (at least 4 or 5 so far). And there are signals it's working, but it's slow. She's had a few sales come through - cold traffic paying IN FULL - but it's not humming along just yet.

Here's why she's going to be able to stay the course.

She chose a sound plan, and she's building it to the best of her ability. It's a strong offer and presentation. The work is in the optimization, not redoing the whole thing over and over. We meet and go over things every week (on voxer, in audits, and hotseats).

I have another client (Bethany) who is in the same boat, selling a $4000 offer. Each week, she gets about 1 sale. It's working. With only $500 or so of ad spend, the ROI is there. But the sale isn't live, so things feel unpredictable.

We're not redoing the offer.

We're not changing the plan.

We're staying the course with optimizations.

Another client (Wanda), she JUST launched her webinar and has done about 3-4. She's selling something for $3000 (with a sales call) and is getting 20% applications and 75% close rate. She's the type of client where it works FROM day one. But with Bethany, Jill, and Ally, it's taking a bit longer.

And these are just a few of my clients. I've got many more (many that I've shared on my podcast and in emails), and they are selling every single week.

The weekly live webinar is the single greatest leverage activity you can do - right now in 2026 - that will help you make consistent revenue.

Here are the pre-requisites I look for that say you're ready:

1. You have a strong offer or point of view that you want to put inside an offer.
2. You are ready to invest some cash into this strategy that will be the backbone of a million dollar (or more) business.
3. You're committed to showing up once a week to sell.
4. You're ready to give the strategy at least 6 months of weekly selling (with a coach who can watch your webinar and provide feedback).
5. $10k, $20k, $30k, $50k, $80k - all possible off of this type of funnel.

There are of course no guarantees if you'll be a Wanda or Bethany or Jill or Ally or Lindsay or Amber or Sara ...

But for everyone who puts their mind to it, eventually - it works.

I coach clients on MANY types of funnels, but webinars are still the biggest opportunity people sleep on. My recommendation?

Don't!

I've got about 5 spots available for webinar clients. In our coaching relationship, I help you with the offer, the positioning, the price, the hook, the idea, the webinar deck, the tech, the ads, the optimization.

Yes I watch your webinar (front to back).

Yes I have tools and shortcuts and all the things.

But most importantly, I have a data set of experience that can't be replicated easily. And that's what people come to me for.

If you're looking for that kind of support, my DMs and my email is open!

xx Julie