Almost every single GIANT offer flop I see these days comes down to the following issue:

1. The problem isn't specific or painful enough.
   ​

That's it.

Mini flops, *meh* launches, "okay" sales sequences, purgatory offers... these are MUCH harder to fix because it's a lot of detail work. It could be...

• Pricing
• Positioning
• Big Idea
• Benefits
• Sales language
• Belief shifts
• Brand authority
• Proof
• Anchoring
• Ugly funnels
• Generic copy
• Curiosity
• Reminders
• Audience temperature
• Market awareness
• Timing
• Traffic volume
• Targeting
  ​

It takes consistency, patience, time, money, and data to fix. This is the bulk of the work I do with clients.

So if my theory is true (and with 70+ 1:1 clients and thousands of students, my data set is pretty wide)... The LEAST you can do to remove the barrier to your success?

Get the problem RIGHT.

I'm constantly amazed at how hard this is for so many people.

Why is this so hard?

1. Experts think in solutions not problems.
2. We like to sell the root when customers only know the symptoms.
3. We fear of losing out on market share by being too specific.
4. We are too close to our own process to remember what it's like to be in pain.

​

Here are three questions you can ask yourself if you are struggling to articulate the problem:

1. What's the thing your ideal customer googles at 2am?
   ​
2. What's the sentence they don't want to admit out loud, but would exhale if you said it first?
   ​
3. What keeps happening over and over and makes them whisper, "Something must be wrong with me."

​

If this sounds like you, and you need help picking a problem or articulating it clearly (in one sentence), then you might be interested in my upcoming problem workshop.

• When: Tuesday July 1st, at 2pm
• Where: On Zoom​
• What: A class that teaches you how to nail your problem
• Register Here --> https://us02web.zoom.us/meeting/register/YXqGTwURRUWRi95bGOtqPQ​

​

It's free.

See you there,
Julie

​

​