...and the year still generated $558,459.

I ran the same webinar every Monday for an entire year.

By the end of those 52 weeks, it had generated $558,459 in revenue with a 4.2x return on ad spend.

And 63% of those webinars performed below the yearly average.

That sounds impossible until you remember how averages work.

A handful of unusually big weeks pulled the average up. So roughly two out of every three perfectly normal weeks looked disappointing compared to the scoreboard.

That's important to remember because numbers and emotions don't mix super well. Once I had a great week, now every week was measured against the highest I'd done.

My brain didn’t care about the full year. It cared about this week. And if it didn't beat the best, it felt like failure.

It could be a slower sales week, an email that got fewer clicks, a launch that went meh...

If you keep measuring this moment against your best moments, or even against an average distorted by a few exceptional results, you can make a healthy business feel broken.

And once it feels broken, you’ll be tempted to fix things that aren’t.

More problems mount. The spiral continues. You do NOT want this to happen to you.

So here's the rule:

Big business decisions, pivots, and offer restructuring come with patterns and trends (weeks and months), not individual moments in time.

What’s one result you might be judging too quickly right now?

Julie

P.S. The free class I did yesterday is up for a limited replay. Passcode: =6=NbEvL