Every couple months I feel this wave of "oh crap" when I see how AI is accelerating.

I'm feeling it again - perhaps because Anthropic just launched it's model Fable 5, or maybe because the more I teach AI and marketing together, the more I realize how many people are doing things backwards... and will be left behind.

What do I mean by backwards?

Right now most people are using AI to replace the human component in a workflow. For example, let's say you normally write podcast show notes, now you have AI write them, and then you paste them in.

It saves you a bit of time and brainpower... cool.

Sounds a bit AI-ish.... oh well.

Traditional workflows where AI is inserted might feel effective (and to some degree it is), but how will they stack up with AI first companies that launch with AI baked into the entire infrastructure?

Companies starting from day one with AI available will have an advantage. Everything will be built around agentic workflows vs trying to cram AI into a human workflow that was designed for a human.

Let's face it. Things designed by humans for humans are inherently slower and less efficient than if you're designing with AI from day one.

The influx of everyday people using AI to do human things like write, connect, draw, design feels sloppy and demoralizing, leaving many to think that AI is just ruining everything and folks will eventually crave human stuff again.

Again, not something I 100% disagree with. BUT, in drawing that conclusion, it's easy to miss the growing swell of smart people who ARE getting it. Building AI first, not AI slop, but agentic workflows that fundamentally change how fast a company operates. It's the opposite of AI slop.

The speed and efficiency and execution feels like the company is being run by a slightly different species... because maybe it is? 🫣

Take Anthropic. The speed of new feature releases is not human. It's because AI is doing most of it now. Who can possibly keep up?

I feel this in my coaching sometimes. When I toggle between clients in Voxer, I've got some that I swear are growing buttons and knobs out of their arms as they fall deeper and deeper into AI. I joke they are becoming cyborgs and pretty soon our language will deviate enough that we can't understand each other.

And then.... there are those folks who use AI chatbots to help with ideas and writing, but still live in a fundamentally human world.

The whiplash is startling.

The gap is widening.

The problem is clear to me.

Most people don't know how to bridge the gap. There are the cyborgs and normies (for lack of better terms).

Cyborgs talk cyborg to each other and build crazy things fast. They try to teach and share but most people can't even comprehend 1% of what they are saying.

Then there are normies talking normal. They dabble in AI, produce some good stuff, mostly AI slop, think - "meh AI isn't that amazing" - and move on with their business in mostly the same way as before.

There are plenty of courses, trainings, etc. for cyborgs.

There are precious few for those who know just using a chatbot is not a good longterm strategy for business, but don't want to launch into a new career of coding, terminals, and vibe coding. They aren't satisfied with normie, but cyborg is unreachable (and not wanted).

Those are the people I can help.

Not normie. Not cyborg.

Interested in strategic use of AI for marketing and business, without having to learn code.

I think this is why the AI & Sheep two day accelerator popped off. I just finished my first in person one and gave a few takeaways on the podcast.

To that end, I have a question... and I'd love to know - of these options, which one would be a heck yes for you?
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1. I want to come to an AI & Sheep if you offer more options ($1000 for 2 days in CT).
2. I would want to come to a virtual two day AI & Sheep if you hosted another one (same price just on Zoom).
3. I would love a less expensive DIY version (in course format) to learn what you're teaching.
4. I'm actually more interested in cyborg level AI (autonomous agents and vibe coding etc) and this doesn't speak to me.
5. I'm not interested in AI and marketing at all.

Thank you!

x Julie