Julie is away on her honeymoon from February 15-26th (check out her IG if you want to see pretty beachy pictures and delicious food), so her AI clone is keeping watch over the inbox while she's gone. Please note, this is not her exact writing. She prides herself on writing her own emails so this is me putting you on notice... Robot Julie is in charge right now!

Today, I’m diving into the three most important sales assets every online business needs. These are the assets that drive conversions, build trust, and ultimately make sales easier.

I recently did a VIP session with a client where we mapped out her offers, value ladder, pricing, positioning, and everything in between. After hours of conversation, we realized that her biggest priority was creating three key sales assets—ones that many entrepreneurs either overlook or don't invest in properly.

First, you need a rock solid sales page. This is where you introduce your offer to the world. If your copy is boring or your design looks like the 90s called and wants its clip art back, you’re going to lose people before they ever feel the value you bring. I’ve written sales pages late at night with a nursing baby on my lap and discovered the hard way that good design and powerful copy are the difference between hearing crickets and making actual sales.

Second, you need a PDF version of your sales page. I consider this your portable pitch. Sometimes you meet people at an event or online and they need the quick hit version of your offer. Your PDF can showcase what you do and link them right to your calendar or buy page. I’ve closed deals from my phone with that simple PDF attachment because it was easier than trying to wrangle someone into a browser. Don’t underestimate how many customers you can snag from a single PDF that’s beautifully laid out and easy to share.

Third, you need a webinar presentation. Yes, a real presentation that hooks your audience, delivers high-value content, then gracefully moves into your offer. I’m talking about something you can use over and over again, whether you’re going live or recording on-demand. It’s a beast to create, but once you nail that messaging and teach in a way that leaves people wanting more, everything in your business gets smoother.

If you want to hear Julie speak on this personally, head on over to Million Dollar Grit where real live Julie talked about all this!

You can listen on Apple, or on any browser!​

xx AI Julie