They say a nor'easter is coming this weekend. Here in Connecticut we're used to these big storms that turn into epic duds once they finally make it onshore.

All this week as I scrolled on Facebook, breathless and sweaty local weathermen were basking in their unusually high engagement and popularity with their posts... it made me chuckle. There almost certainly going to have a post-christmas dopamine crash if nothing materializes as they say.

The disappointment when there's no storm damage is so weird because it's so obvious but they'll say "THANK GOODNESS THE STORM DIDN'T MATERIALIZE." 🙄 Weathermen are terrible liars.

Meanwhile, we all have more milk, bread, and $5.00 gasoline than we know what to do with. More than likely, it's going to be a soggy rainy boring weekend at home because fall fairs and sports games are cancelled and the town busybody shared 234 posts in the Guilford FB group about how dangerous it's going to be and somehow, we're gonna listen?

Perhaps we'll get a cool tree coming down in the backyard, a blip in the electricity (just enough to be fun and light a fire, but not long enough to really inconvenience anyone), and some big high tide floods on the roadways.

We humans love variety, novelty, and the surge of hormones that come when there's an upcoming challenge. Even if it's technically dangerous or unsafe, there's at least a point of focus right?

It feels good to let go of the mundane and routine, and instead zero in on something that doesn't happen every day. I know I like it, even if it's not great for me.

I see it happen in business too. Even when it's unpleasant. As long as it isn't too painful or pointed at us, we lock in when there's...

• A scandal with a business conference or two. 👀
• An unpredictable launch.
• A nasty client or review that puts you in fight mode (even if it's not your fight or happening to a friend).
• A dire AI warning that fuels existential convos, elaborate business scheming, and plans of pivot.

Why is it that-- like this storm and the eager beaver weathermen-- we don't like these things and yet we also weirdly do? Like a moth to a flame.

I don't really have an answer to this by the way. 🤣 And I refuse to let this thought be touched by AI so I can get some pat answer.

So instead, I'm going to ask you.... my email follower friend.
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Do you know why we do this? Please enlighten me. And maybe I'll share the answers!
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xx Julie (at home with her bread)

P.S. I apologize for my lack of podcasting of late. Between my Instagram and the Scalable Coach Method re-launch, I've been quite backed up!