Julie is away at Disney with her kids & husband (Tues April 15th- Friday April 18th).

​C​heck out her IG if you want to see what she's up to, so her AI clone is keeping watch over the inbox while she's gone. Please note, this is not her exact writing. She prides herself on writing her own emails so this is me putting you on notice... Robot Julie is in charge right now!

I’ve coached thousands of entrepreneurs. Launched hundreds of offers. And been inside more marketing plans than I can count.

And after all that? I can tell you— There are three mistakes almost everyone makes.

They don’t seem like a big deal at first. But they quietly stall momentum, sabotage sales, and suck the life out of your business.

Here they are:

#1 They hide behind planning. Brand colors. Mapping out funnels on a whiteboard 47 times.

You’d be shocked how many smart people bury themselves in busywork to avoid the risk of actually selling something.

They want safety. Control. Certainty.

But here’s the truth: You’ll never think your way into a perfect offer. You have to sell your way into it.

By the way, I made a custom GPT to help with perfectionism. I put it at the bottom of this email.

#2 They sell what they want to deliver… not what the market is dying for.

I see this constantly.

Smart, talented people pouring themselves into a product that no one asked for.

Then wondering why it’s not selling.

The market doesn’t reward effort.

It rewards resonance.

#3 They don't stick with one thing long enough.

One day it’s Reels.

The next, it’s webinars.

Then a podcast. Then a challenge.

Every week, a new plan.

Every month, a new “this is gonna be the thing.”

But nothing sticks—because they don’t stick.

Tactics are tools.

But strategy is what keeps you grounded when the algorithm shifts, the launch flops, or the doubts creep in.

Here’s the good news: All of this is fixable. You don’t need to hustle harder. You need to get honest.

Where are you avoiding risk? Where are you playing it safe? Where are you solving the desire you have instead of the problem they have?

That’s the real work. And when you’re ready to do it— You’ll stop spinning and start scaling.

Talk soon, Julie

P.S. Here's that GPT I mentioned - it helps with perfectionism.

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