A few things you may have missed. Listing them out for ease & efficiency this morning.
I asked ChatGPT (now that it has this fun memory that can remember all past chats), what was one pattern or theme that kept coming up in my coaching conversations that should be shared more widely.
It instantly picked up on the theme....Unspoken Emotional Contracts.
Here's what it said I said... over and over after having at least 100 conversations.
- Most client breakdowns aren’t about the strategy... they’re about unmet emotional expectations that were never made explicit. ChatGPT said... "When clients spiral, it’s often not because the plan failed—but because the feeling they were chasing didn’t show up on time."
- The strategy didn’t change, the emotional tolerance did. ChatGPT said... "This is a surgical line that explains why people pivot mid-launch or abandon what works. You nailed it in your conversations with clients feeling discouraged after one miss."
- Clients don't need more ideas, they need permission to stay with the right ones long enough to win. ChatGPT said... "This came through in the way you coach around content fatigue, especially with DI members spinning out. Brilliant for reframing “shiny object syndrome.”
How might these contracts sound in your head? Here's a quick list:
- If I do the work, I should never feel this uncertain.
- If I follow the plan, it should work on my first try.
- If I hit this revenue goal, I’ll finally feel safe and legit.
- When I launch this offer, I’ll finally feel confident in my business.
- If I do everything right, I shouldn’t feel resistance or fear.
- If it doesn't work right away, something must be wrong with the strategy (or me).
- My success should be linear because my work ethic is strong.
- If I finally get seen as an expert, my inner anxiety will go away.
- Once I prove I can do this, the pressure I put on myself will lift.
- No one told me I’d still feel like this, even after doing everything ‘right.’
Let me know if you need help with this. This stuff is hard, and business isn't what it used to be. There's a lot of grit and patience needed to succeed in this market. It's absolutely possible, but it does require patience, emotional maturity, and a problem driven offer.
xx Julie
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